At V.A., we believe media is a powerful tool for strengthening and growing the Canadian football community. By expanding the audience, we help create more opportunities for athletes, coaches, and programs across the country. Through our social media platforms, we celebrate standout athletes, share their stories, and shine a light on the style, passion, and competitive nature of football in Canada, helping build pride and connection within the game. This commitment is why we are launching our new YouTube platform in 2026 to further showcase athletes and the Canadian football landscape.